Innovations which give “light” to life

The umbrella was invented, and so was the digital map… However, an umbrella with a light and a digital map bracelet has been unheard of before! Product executives have known for a long time that the secret to success is understanding the “human soul” and seem to have solved the question of “what working women want.” Meanwhile, it seems some people in Japan are playing gourmet for their meal ticket…

Map on a wrist!

Cities are growing; and growing more complicated too. It will seem that way especially if you are new to town… It’s difficult to find your way around while jumping from the subway on to the bus, then on to the tramcar and then grabbing a cab while all the time trying to read a huge, sprawling map. Particularly if you’re in a city like New York, London or Paris which all have intricate subway systems. Design Hype, based in Pennsylvania, has managed to turn the whole complicated process into an accessory. They have designed a functional bracelet in matte metal and have uploaded the subway map of skyscraper city New York’s Manhattan Island onto the bracelet. Acknowledging New York as a major world city, the company realized the potential of millions of tourists visiting each year and sells the bracelet both in the States and overseas for 25 dollars – shipping included. Inundated by orders, the company is now working on designing the same bracelet for other large cities. The Istanbul subway may well one day need a bracelet like this too.

Dress consulting for career women

Careers have provided a different perspective on style and the way fashion designers view clothes. For example, terms such as “casual” and “smart casual” have been invented only within the last twenty years to describe comfortable clothes for the work environment. However, constantly changing trends often cause anxiety in women who become unsure about which clothes are appropriate for each occasion. Executives are now turning to dress consultants for help. One such online dress consultant www.myfashionplate.com is in high demand. Jessica Mandeville has twelve years of experience and decided to expand her business into the virtual world. While developing the idea, she drew inspiration from websites which help to pair up the right wine with food. The website has been up and running since May, but has only hit popularity in the States in August and is free to join. The clothes featured on the website are prepared by a fashion studio. The budget section of the site helps you build a wardrobe which is both fashionable and economical. The site also gives advice to those who want to pack the most suitable clothes to go on a trip. Site members also benefit from the style-body shape analysis service which shows which garments suit which body types. The social networking feature of the site gives members the ability to exchange advice and tips with one another. However, those who would like more personalized and professional consulting can benefit from the site’s consulting services 24/7 for fees ranging between 46 cents and $14.99.

Some time ago marketing was limited to knocking on the door of the client whereas now the client is drawn to the company via attractive alternatives. LeCafe, which opened in the Shibuya district of Tokyo, Japan, is one of the best examples of this new wave of marketing. The café only accepts female customers in their 20’s and 30’s as members. In return for free food and beverages they ask for comments. Each new comment earns the member an opportunity to taste something new. The customer can also take the food or beverage away to try at home and comment later. The café accepts members after they fill in an application containing questions such as marital status, age, address, education, etc. Despite being open for only two months it now boasts more than two thousand members.

By creating the opportunity to carry out market research in a very economical and high quality way, They have ensured that firms in the food sector work with LeCafe. This is not even limited to food companies. In August, Toshiba launched one of its latest products from Le Café. LeCafe is seen as a highly popular innovation and plans to open in other cities in Japan.

Walk “safe” with a Led umbrella

Led umbrellas will become a best friend to romantics who like to take a walk in rainy weather. The umbrellas were launched a short while ago in the US and the UK and were immediately snatched up. It stands out from its contemporaries due to the light which is located on the handle. It helps the user to see where he or she is going in dark weather and also makes sure vehicles will notice them, therefore helping to prevent accidents. It is sold for 25 dollars in the US and £19.95 in the UK. It has been particularly in demand with style conscious people, as it reminds one of Blade Runner, the famous science fiction movie by Ridley Scott.