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The secret of successful and happy organizations:
Employee satisfaction survey
THE MAIN FACTOR THAT DETERMINES SUCCESS: PEOPLE Human resources are the major factor that determines the success of an organization and whether or not it can maintain a competitive edge. One of the main ingredients for maintaining a high level of employee motivation and performance is to create a pleasant working environment and corporate culture. The most effective way of obtaining the maximum benefit from the policies implemented by Human Resources Departments is to listen to the employees. In his groundbreaking research in 1956, Whyte, studied employee satisfaction and first defined the concept of loyalty to an employer, working on the factors which lead to it and its consequences. Later studies carried out within different organizations from various sectors by other researchers reveal that an organization takes its strength from the contentment and loyalty of its employees. Organizations which manage to maintain this contentment and loyalty have a clear advantage over others in productivity, efficiency and customer satisfaction as well as profitability. FROM CONTENTMENT TO LOYALTY Employee satisfaction is defined as contentment with the job, working environment, work relationships, career path and corporate culture. Employee loyalty is a consequence of this satisfaction and contentment and it is an emotional tie developed through strong working relations and communication, competency, feeling appreciated and recognized as well as being provided sufficient time and equipment to be able to carry out tasks. Therefore, the Employee Satisfaction Survey is one of the most important ways of identifying the expectations of the employee, creating mutual ground between employee expectations and what the organization can provide, and offering opportunities for the employee to have a say in management decisions. EMPLOYEE SATISFACTION AT TAV The Employee Satisfaction Survey conducted at TAV since 2007 aims to find out the expectations and thoughts of employees on corporate policies and their implementation, and to determine the requirement for improvement of the employees and the organization. At TAV, employee satisfaction is measured under the main categories of trust, customer service, top management, middle management, performance management, individual development, communication and working order. Then the goal is to implement applicable suggestions and improvements. The Human Resources Department at TAV Holding submits the final analysis and reports of the Employee Satisfaction Survey to the Top Management Team for discussion. In this way, concrete and up-to-date data is obtained on employee expectations and areas important to them, their satisfaction and motivation levels, the strengths and potential improvement areas of the organization, points to be focused on in communication, opinions and suggestions on management and human resources operations. These findings assist the top management and the Human Resources Department to create action plans in harmony with corporate strategies, targets, processes and improvements. RESULTS ARE ON ‘CORPORATE PORTAL’ HUMAN RESOURCES PAGE The results of the TAV Group Employee Satisfaction Survey, together with a comparative analysis for 2007-2009 were available for employees in March on the Intranet (Human Resources page) under the corporate and main headings mentioned above. The percentages of employee participation in the survey, as well as top management participation, improvements and the increase observed in employee satisfaction, indicate the attention paid by top management to this subject, the efforts and ownership of employees in their participation in top management decisions, and the improvements implemented within the organization. The target is to evaluate the implementation of constructive suggestions within the context of improvements, and to put into action plans to increase employee satisfaction during 2010. To achieve that this year, as in recent years, the management team is expected to contribute to employee satisfaction by analyzing the reports and implementing effective improvements. In a very competitive current market, no organization wants to lose its qualified human resources. No matter how high the service quality, the interaction amongst the management/employee relationship, employee satisfaction and loyalty plays a big part in customer loyalty and stable profitability. Keeping in mind that “know-how is a powerful tool,” analyzing the results and putting them into action, defining the approach that motivates the employees and maintains their high level of performance will lead to more effective plans and decisions and to higher customer satisfaction. |
Index
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employee | satisfaction | survey | tav | human-resources | job |